article article Vayne is a construction company that has been around for about 20 years.
Its first clients were home buyers in California, and the company quickly moved to building luxury homes for people with money.
When Vayne was founded in the mid-2000s, the market for luxury apartments and condos was in its infancy, but Vayne soon saw an opportunity.
“The real estate market in general, when you start out, is very, very fragmented, and we really wanted to build a company that could sort of get that sorted out,” Vayne’s founder, Joe Senna, told ABC News.
“So we decided to make it as easy as possible for people to get into the market.”
Senna started building luxury condos in New York and San Francisco in the late 2000s, and he soon found a niche in the luxury housing market.
He and his team were able to build some of the most expensive condos in the city.
The first condo, called the “Golden Goose,” sold for $2.7 million.
But by the time Vayne built the “Pegasus,” it was too late for its buyers.
“We started with the Golden Goose, and then we really had to get to the Pegasus,” Senna said.
The condo went on to sell for $1.7 billion, making it one of the largest sales ever in Manhattan.
The company’s goal was to create a luxury condo building in every city in the United States, with at least one building for every 1,000 people.
“It’s really, really important for us to get that into people’s heads and their minds,” Sennasaid.
“That’s the biggest part.
The fact that people are willing to pay for that kind of luxury, it’s going to make a huge difference in their life.”
Vayne is one of several companies working to create luxury apartments for the masses.
In 2017, a group of builders from around the country and Canada announced plans to build an apartment complex in Chicago, called “The Golden Goose.”
And in 2018, luxury apartment building developer The Kincaid Group announced plans for a luxury apartment complex on Long Island, and in 2019, luxury developer Tishman Speyer announced plans on a luxury development on the outskirts of New York City.
Senna said the company is looking for developers to build luxury apartment projects in the suburbs of New Jersey, and even cities like Atlanta and Boston, because he thinks those cities are “very, very hard to get,” especially if you’re just getting started.
“I think it’s important for them to start somewhere, and to have a sense of where they can start,” he said.
“And that’s why we started out with the Pegasus.
We’re not building a new tower or anything, but we’re just trying to get some real-world experience and see how the marketplace works.”ABC News’ Jonathan Guttman contributed to this report.